Services/Trade show follow-up
Trade show follow-up
"We spend six figures on shows and got two good leads."
The booth conversations go well. Then everyone flies home to a full inbox, and the business cards end up in a drawer. I plan who you need to see before the show, make capture at the booth take seconds, and run the follow-up after, so you know what the show was worth.
- Price
- $4,000–$7,500 per show
- Reports
- 30 and 90 days after the show
- Best for
- Shops exhibiting at NPE, MD&M, Amerimold and regional shows
- In person
- Optional add-on, travel billed separately
- Built in
- HubSpot
What's included
Before, during and after the show
Before
Know who you're there to see
- A list of who to meet: customers, open quotes and target accounts
- Invitations sent in your reps' names
- Meetings booked for the booth
During
Capture every conversation
- Lead capture that takes a rep ten seconds
- Every lead entered and tagged each night
- Hot leads flagged for next-day follow-up
After
Follow up while they remember you
- Personal follow-up within 48 hours, in the rep's name
- Call tasks for hot leads
- Two more touches over six weeks
- Reports at 30 and 90 days
After 90 days
Every booth conversation in HubSpot with notes and follow-up done, and the first real answer to what the show produced.
Not included: booth design, show registration and logistics.
The report
A number for every show.
The 90-day report counts conversations, meetings, RFQs and quotes, and divides what the show cost by the RFQs it produced.
After two or three shows you can compare them side by side and put the budget where the work actually comes from.
Show cost
$42,000
Cost per RFQ
$4,667
Results
Show spend you can measure
6
lead sources tracked, including each trade show, so show spend could be measured in dollars quoted
$10–15M injection molder, Massachusetts
"In a few months, we went from spreadsheets and trade show chaos to a system we can actually measure and manage. For the first time, I can see what's happening in our pipeline and report real numbers to management on what it's worth."
Questions
Before you book
How far ahead of the show do we need to start?
The earlier the better, since invitations need time to land. Get in touch as soon as your show dates are set.
Do you come to the show?
If you want me there. It's an add-on, with travel billed separately. Most of the work happens before and after the show, so it isn't required.
Can we use this for more than one show a year?
Yes. Each show is priced on its own, or show follow-up can be part of the monthly option.
Other fixes
Tell me what's broken.
30 minutes on Zoom or Teams. You'll leave knowing which fix comes first, whether you hire me or not.
Or call 860-387-7357 or email js [at] aeromgrp [dot] com