Results
What changed at three shops
Two of these clients stay anonymous. Empire Tool is named and available as a reference.
$10–15M injection molder · Massachusetts
From spreadsheets and trade show guesswork to a pipeline leadership can read
In four months, built a measurable, repeatable sales system where there wasn't one, without adding headcount.
Project
- Client
- $10–15M injection molder
- Location
- Massachusetts
- Length
- Four months
- Built
- Pipeline, source tracking, follow-up, SOPs
Before
After
One VP of sales running everything from a spreadsheet
HubSpot set up to match the real RFQ workflow, with SOPs, training and first-line support for the VP
Management saw about 50 conversations but no pipeline value or forecast
50+ deals in 8 stages, totalling $5M+ in quoted work
Six-figure trade show spend with no lead attribution by show or source
220 contacts and 6 lead sources (trade shows, LinkedIn, inbound email and others) tracked in HubSpot
No repeatable follow-up and no record of who said what
Follow-up tied to visible deal stages, so open quotes get chased and can be forecast
Why it mattered
- Trade show ROI can be measured in dollars quoted from leads with that show as the source.
- Leadership can watch the pipeline move, start forecasting revenue and shift spend toward the channels that produce work.
- Post-show follow-up stops falling through the cracks, because every deal sits in a clear stage.
"We weren't looking for marketing. We needed structure. In a few months, we went from spreadsheets and trade show chaos to a system we can actually measure and manage. For the first time, I can see what's happening in our pipeline and report real numbers to management on what it's worth."
Manufacturer with an injection molding division · New Hampshire
From unsorted inbound to same-day response
Stabilized an inbound pipeline by lining up HubSpot, qualification, lead routing and the sales process.
Project
- Client
- Manufacturer with a molding division
- Location
- New Hampshire
- Inbound
- 5–10 leads a day
- Built
- Scoring, routing, source tracking
Before
After
Marketing produced leads, but qualification and routing were inconsistent
5–10 inbound leads a day routed immediately, for same-day response
Sales staff sorted incoming leads by hand
10+ hours a week of sales time moved off lead triage
HubSpot was underused and didn't match how sales worked
HubSpot rebuilt around the real qualification and follow-up process
Lead data couldn't support reporting by source
Every inbound lead tied to the channel that produced it
Why it mattered
- Leadership could put marketing money where it converted, using reporting they trusted.
- The bottleneck moved from sales capacity to lead volume, which is the problem you want to have.
"We had inbound activity, but no real structure behind it. After aligning HubSpot to how we actually sell, the friction dropped immediately. Our team could see what was qualified, what wasn't, and what was worth pursuing."
Empire Tool, LLC · Derby, CT
A website that matches the work the shop does now
Rebuilt an outdated website around the industries Empire serves today, with a page and PDF built for government procurement buyers.
Project
- Client
- Empire Tool, LLC
- Location
- Derby, CT
- Shop
- Precision mold and machine shop
- Built
- Website, capabilities, procurement page and PDF
- Reference
- Available on request
Before
After
An outdated website with no clear position in the industries the shop targets
A new website built around target industries and what their buyers look for
Capabilities listed didn't reflect the shop's current services
Capabilities reorganized to show the full range and depth of the work
Nothing structured for government procurement buyers
A dedicated procurement page and PDF built for Department of Defense outreach
Why it mattered
- Buyers and procurement teams can see the shop's full range and credentials before the first call, so RFQs can come in for more than moldmaking.
- The team has a site it can point customers to with confidence, instead of explaining around an old one.
"Our old site didn't reflect who we are anymore. The new one finally matches the level of work we're doing. It's clearer for customers and easier for procurement teams to understand what we offer."
Also from Empire
Empire molds parts for consumer product companies too, including one featured on Shark Tank.
Shown: parts Empire molded for that product.
Tell me what's broken.
30 minutes on Zoom or Teams. You'll leave knowing which fix comes first, whether you hire me or not.
Book a 30-minute call
Or call 860-387-7357 or email js [at] aeromgrp [dot] com