Services/Past-customer email
Get back in front of past customers
"Our backlog runs out in October and we have nothing behind it."
Most shops have a few hundred people who have bought from them, quoted with them or walked their floor, and nobody has written to them in years. I clean up that list and send one useful email a month, built on a real job, a new capability or open press time. Every reply comes to you the same day.
- Price
- $1,000/mo
- Minimum
- 3 months
- Best for
- Owner-led shops with 300–500 contacts
- Your part
- Approve each email before it goes out
- Built in
- HubSpot Starter, owned by you
What's included
What you get each month
- Your contact list cleaned, verified and loaded into HubSpot, tagged by customer type and last job
- A fit profile: the work you want more of and the work you don't
- One email a month built on a real job, a capability or open capacity
- Replies and RFQs forwarded to you the same day, with context on who they are
- A monthly "call these ten" list of contacts who keep opening and clicking
- A one-page monthly report: sent, replied, RFQs, quoted
After three months
A clean contact database you own, three emails out, a ranked call list, and a count of conversations and RFQs.
Not included: finding new contacts, cold outreach, website changes.
The first three months
How it runs
Month 1
Clean up and first send
Contacts cleaned and loaded into HubSpot. Your sending domain set up so the emails land in inboxes, not spam. Fit profile agreed. First email out.
Month 2
Second email and first call list
Second email out. Contacts who keep opening and clicking go on a ranked list of ten for you to call.
Month 3
Third email and the numbers
Third email out. One page on what was sent, who replied, which RFQs came in and what got quoted. You decide whether to keep going.
Questions
Before you book
What do the emails say?
Things your customers would want to know: a job you just shipped, a new press or capability, open capacity next month, a design change that saved a customer money. Short, plain and sent in your name.
Who writes them?
I do, from a short call with you each month. You approve every email before it goes out.
Do I need HubSpot?
Yes, HubSpot Starter or higher. If you don't have it, I'll set it up. HubSpot bills the license to you directly, separate from my fee, and everything in it stays yours.
Will this annoy my customers?
One useful email a month is less than most of your suppliers send. Anyone can unsubscribe in one click, and HubSpot handles that automatically.
Other fixes
Tell me what's broken.
30 minutes on Zoom or Teams. You'll leave knowing which fix comes first, whether you hire me or not.
Or call 860-387-7357 or email js [at] aeromgrp [dot] com