Proof from our clients

We work with owner-led and VP-led plastics manufacturers who already have demand- but lack a clean, repeatable way to qualify, track, and convert it.
Below are examples of how we take our clients from their current to ideal state, and the methods we use to get there.

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#1 – featured testimonial – Full pipeline activation

#1- From Marketing Spend Chaos to a Functioning Commercial System

In four months, we built a measurable, repeatable sales infrastructure where none existed – without adding headcount.

Before

no system. no visibility. no leverage.
One VP of Sales running everything from a spreadsheet
No CRM adoption or pipeline just for open/quoted deals. Management sees 50 conversations, but no revenue potential or forecastability.
6 figure trade show spend with no insight on ROI or quality/close rate of leads per show.
No lead attribution by show or source – didn’t know which channel was providing the best-fit projects/leads.
No repeatable follow-up engine or system memory

After

a fully built commercial operating system.
50+ deals mapped into 8 deal stages totalling $5M+ in quoted project work
220 contacts, 6 tracked sources (trade shows, LinkedIn, inbound emails, etc.) mapped to HubSpot
HubSpot implemented and configured to match real internal RFQ workflow
Measurable follow-up and pipeline visibility to predict how much of the $5M quoted work would turn into hard orders
SOPs, training, and first-line support for the VP of Sales

Why This Mattered


Higher return on effort and clarity for sales
Trade show ROI can now be measured in dollars quoted from leads with Trade Show as the source
Intelligent follow-up based on clearly visible deal stages increases closed won rate
Leadership can see pipeline movement and start revenue forecasting/adjust business operations around higher ROI sales channels
Clearer deal stages, so follow-up, especially post-show, doesn’t fall through the cracks

“We weren’t looking for marketing. We needed structure. In a few months, we went from spreadsheets and trade show chaos to a system we can actually measure and manage. For the first time, I can see what’s happening in our pipeline and report real numbers to management on what it’s worth.”

– VP of Sales & Marketing, Enterprise Plastic Molder, Pittsfield, MA

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#2 – testimonial – Revenue stabilization

#2- From Friction-Filled Inbound to a Structured Revenue System

Stabilizing a manufacturer’s inbound pipeline by aligning CRM, qualification, lead routing, and sales process.

Before

inbound activity without full sales alignment
Marketing activity already existed, but qualification and lead routing was inconsistent
CRM was underutilized and not aligned with how sales actually operated
Lead data lacked attribution structure for meaningful reporting
Friction between inbound inquiries and sales follow-up

After

a stabilized, aligned revenue infrastructure
Immediate lead routing for 5-10 daily inbound leads enabled same-day lead response time
10+ hours/week of sales staff time redirected away from lead triage
CRM rebuilt to match how sales actually works– reflecting the real qualification and follow-up process instead of sitting unused
Lead source and attribution tracking in place– every inbound lead tied to a channel

Why This Mattered

Reduced sales friction. increased control.
Marketing spend became a lever, not a guess. Leadership could allocate marketing spend based on what was converting
The bottleneck moved from sales capacity to lead volume
Created reliable reporting for leadership decisions
The system reflects how sales actually works, so it’s still in use

“We had inbound activity, but no real structure behind it. After aligning HubSpot to how we actually sell, the friction dropped immediately. Our team could see what was qualified, what wasn’t, and what was worth pursuing.”

– Injection Molding Sales Department, Spaulding Composites, Rochester, NH

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#3 – testimonial – Revenue fixes

#3- Modernizing Market Positioning for a Precision Mold & Machine Shop

A focused revenue fix: updating outdated digital infrastructure to reflect real capabilities and unlock new opportunity channels.

Before

Capability Mismatch and Outdated Market Signal
Functionally and visually outdated website
Capabilities and applications not reflective of current service level
No clear positioning for target industries
No structured information for government procurement buyers

After

Clear, Modern Commercial Signal
New website built around target industries and buyer expectations
Capabilities re-organized to reflect current service breadth and maturity
Dedicated government procurement page and PDF developed for DoD work outreach

Why This Mattered

Staying front of mind in a fast-moving industry
Buyers see skillset and credibility front and center
More RFQs across a range of services and applications- not just moldmaking.
Empire’s Team is free to do what they’re best at while knowing their virtual storefront is accurately representing them

“Our old site didn’t reflect who we are anymore. The new one finally matches the level of work we’re doing. It’s clearer for customers and easier for procurement teams to understand what we offer.”

– Mark Banyacsky, Owner, Empire Tool, LLC. Derby, CT

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If you want to pressure-test whether your sales system is actually working, the next step is a short working session.

No deck. No pitch. We look at your reality.

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